What's Working
- Measurement Foundation (20/20): At least one web data stream active, Key events configured, Search Console linked / accessible, Google Ads linked (if running Ads), Cross-domain measurement set up (if applicable), Internal traffic fi
Critical Issues
- Conversion Path: Funnel step 'Engaged sessions' → 'Conversions (any key event)' loses 85% of users. This is the biggest leak. _(report: 9_funnel)_
Foundation Check
| Check | Status |
|---|
| Property name | infinity1.com.au |
| Time zone | Australia/Brisbane |
| Currency | AUD |
| Web data streams | 1 |
| Key events | 14 (purchase, ads_conversion_Subscribe_1, ads_conversion_PURCHASE_1, close_convert_lead, qualify_lead, audit_standalone_clicked, audit_deposit_purchased, audit_standalone_purchased, audit_deposit_clicked, book_call_clicked, audit_lead_submitted, newsletter_signup, contact_form_submitted, quiz_completed) |
| Google Ads linked | yes |
Audit by Category
Measurement Foundation — 20/20 (100%)
| Check | Result | Points | Detail |
|---|
| At least one web data stream active | ✓ | 4/4 | 1 web streams |
| Key events configured | ✓ | 4/4 | 14 key events: purchase, ads_conversion_Subscribe_1, ads_conversion_PURCHASE_1, close_convert_lead, qualify_lead, audit_standalone_clicked, audit_deposit_purchased, audit_standalone_purchased, audit_deposit_clicked, book_call_clicked, audit_lead_submitted, newsletter_signup, contact_form_submitted, quiz_completed |
| Search Console linked / accessible | ✓ | 3/3 | Keyword report returned data |
| Google Ads linked (if running Ads) | ✓ | 3/3 | 2 Ads links |
| Cross-domain measurement set up (if applicable) | ✓ | 3/3 | Single-stream property |
| Internal traffic filter configured (manual verify) | ✓ | 3/3 | Not detectable via API; verify in Admin > Data Settings > Data Filters |
Acquisition Quality — 12/20 (60%)
| Check | Result | Points | Detail |
|---|
| No single channel >70% of sessions | ✓ | 4/4 | Top channel: (direct)/(none) = 43% |
| Direct + (not set) below 30% of sessions | ✗ | 0/3 | 43% |
| All >5% channels produce engaged sessions | ✓ | 4/4 | All major channels engaged |
| 3+ acquisition channels show active users in window | ✓ | 4/4 | 7 active channels |
| Returning-user share in healthy range (15–60%) | ✗ | 0/5 | 1% returning |
Content & Landing — 0/20 (0%)
| Check | Result | Points | Detail |
|---|
| All top-10 landing pages have engagement >40% | ✗ | 0/10 | 4 below 40% |
| No high-traffic page (>5%) with zero conversions | ✗ | 0/10 | 4 zero-conversion high-traffic pages |
| Internal site search (informational) | ✓ | 0/0 | No view_search_results event detected. If the site has search, wire it. If not, skip. |
Audience & Behaviour — 10/20 (50%)
| Check | Result | Points | Detail |
|---|
| New-visitor share between 50% and 85% | ✓ | 5/5 | 80% new |
| Returning-visitor conversion rate >= new-visitor | ✓ | 5/5 | new=0.00% ret=29.09% |
| Identifiable peak conversion hour/day cluster | ✗ | 0/5 | 1 buckets with conversions |
| No high-traffic / zero-conversion time buckets | ✗ | 0/5 | 10 inverted bucket(s) |
Conversion Path — 10/20 (50%)
| Check | Result | Points | Detail |
|---|
| No single funnel step drops >80% of users | ✗ | 0/5 | Largest drop: 85% at Engaged sessions → Conversions (any key event) |
| Funnel produces conversions at the bottom | ✓ | 5/5 | 5.37% top-to-bottom |
| Mobile drop-off comparable to desktop (manual verify) | ✓ | 5/5 | Use GA4 Explore → Funnel + Device breakdown |
| Upper-funnel channels contribute to conversions | ✗ | 0/5 | 0% from organic/referral/social/email |
Reach, Intent & Tech — 13/20 (65%)
| Check | Result | Points | Detail |
|---|
| Mobile conversion rate >= 70% of desktop | ✗ | 0/4 | mob=0.00% desk=11.27% ratio=0% |
| All sampled landing pages score >50 on PageSpeed mobile | ✓ | 4/4 | 0 below 50 of 5 tested |
| LCP <2.5s on top 3 landing pages | ✗ | 0/3 | max LCP: 12.2s |
| Non-branded impression share >40% | ✓ | 3/3 | 100% |
| At least one non-branded query on page 1 | ✓ | 3/3 | 31 on page 1 |
| Geographic data available for targeting (manual review) | ✓ | 3/3 | 50 city rows |
Top 10 Action Items (Priority Order)
| # | Action | Impact | Effort | Severity | Report |
|---|
| 1 | Funnel step 'Engaged sessions' → 'Conversions (any key event)' loses 85% of users. This is the biggest leak. | high | med | fail | 9_funnel |
| 2 | High-traffic page /billy-bots/audit has zero conversions. CTA, copy or intent mismatch. | high | med | warn | 3_landing_pages |
| 3 | High-traffic page / has zero conversions. CTA, copy or intent mismatch. | high | med | warn | 3_landing_pages |
| 4 | High-traffic page /about has zero conversions. CTA, copy or intent mismatch. | high | med | warn | 3_landing_pages |
| 5 | 10 time buckets have high traffic and zero conversions. Spend or content during these windows is leaking. | med | low | warn | 11_hours_days |
| 6 | Almost all conversions credited to paid/direct. Switch to data-driven attribution and audit assist paths. | med | low | warn | 10_attribution |
| 7 | Mobile converts at 0% of desktop rate. Mobile UX, form fields, or speed needs work. | high | med | warn | 6_device |
| 8 | Largest Contentful Paint exceeds 2.5s on at least one top-3 landing page. Core Web Vitals failing. | high | med | warn | 7_site_speed |
| 9 | Direct/unattributed traffic is 43%. Likely missing UTM tagging on campaigns or dark-social leakage. | med | med | warn | 1_traffic_acquisition |
| 10 | Returning-user share is 1%. Almost no repeat visits — retention problem. | high | high | warn | 2_cohorts |
Summary
Overall 54/100. Strongest area: Measurement Foundation. Weakest area: Content & Landing (0/20). Fastest path to improvement: act on the top-3 action items above, all of which target the lowest-scoring category.