What's Working
- Best technical AEO in the fleet — explicit Allow: / stanzas for GPTBot, OAI-SearchBot, ClaudeBot, anthropic-ai, PerplexityBot, Google-Extended, CCBot.
- Schema breadth: Organization, LocalBusiness, ProfessionalService, Service (9 on /services), Person (Dani Pardoe with NZDF + BAppSc + Gold Good Design Award), FAQPage, BlogPosting on every blog post, BreadcrumbList.
- AggregateRating + 4 individual Review nodes on the homepage (rare for an agency site of this size).
- Activity signals: 3 net-new pages added 2026-06-03 (/start, /fractional-cmo, /assessment), /the-system added 2026-05-26.
Critical Issues
- None — same posture as last six weeks. Cap is on-page (blog volume, location signals, the new pricing pages).
Schema Inventory
| Page | Blocks | Types found |
|---|
| / | 4 | Organization, LocalBusiness, Person, WebSite, FAQPage (+ AggregateRating + 4 Reviews) |
| /about | 4 | BreadcrumbList, LocalBusiness, Organization, Person, ProfessionalService, WebSite |
| /services | 9 | BreadcrumbList, LocalBusiness, Organization, Person, ProfessionalService, Service, WebSite |
| /blog | 2 | Blog, LocalBusiness, Organization, Person, WebSite |
| /blog/aeo-geo-seo-australia-2026 | 4 | BlogPosting, BreadcrumbList, FAQPage, LocalBusiness, Organization, Person, WebSite |
| /the-system | 5 | FAQPage, LocalBusiness, Organization, Person, Service, WebSite |
| /fractional-cmo (new) | 1 | LocalBusiness, Organization, Person, WebSite — no Service or FAQPage |
Audit by Category
1. Technical Crawlability — 18/20
- Server-rendered HTML (123KB), explicit allows for every major AI crawler, sitemap with 35+ URLs and fresh June lastmods, HTTPS throughout.
- Homepage lastmod still 2026-04-21 in sitemap — should bump when shipping new pricing pages.
2. Content Structure — 16/20
- Clear H1, question-format H2s, 1,474 words on homepage, 10 FAQ mentions.
- /fractional-cmo and /start (new pages 2026-06-03) need their own structured H2 ladder check.
3. Schema Markup — 18/20
- Full suite as listed above; BlogPosting on every blog post checked; AggregateRating + 4 Reviews still live.
- /fractional-cmo has only 1 schema block — needs Service + FAQPage to match /the-system.
4. E-E-A-T & Authority — 15/20
- Founder Dani Pardoe surfaced in copy + schema with specific credentials: 10+ yrs, Ex-NZDF (9 years), BAppSc (IT), Gold Good Design Award, 150+ clients, 300% avg ROI.
- No external press citations on homepage; case studies are inline rather than dedicated.
5. Blog & Content Freshness — 12/20
- 8 posts indexed, BlogPosting + FAQPage on every post, question-format titles ("Zero-Click Era", "AEO/GEO/SEO Australia 2026").
- Latest post 2026-05-24 — three weeks stale, slipping toward four. Volume is light for an AI marketing agency targeting AEO authority.
6. Entity Clarity — 13/20
- Gold Coast / Helensvale QLD 4212 stated in copy + LocalBusiness schema; founded 2024, Dani Pardoe as founder, clear niche.
- Only 14 location-keyword hits on homepage (vs WPC's 313); no suburb-level signals; visible phone number missing.
Top 10 Action Items (Priority Order)
| # | Action | Impact | Effort |
|---|
| 1 | Add Service + FAQPage schema to /fractional-cmo to match /the-system. | +1 Schema | S |
| 2 | Publish a new blog post — last one was 2026-05-24, freshness slipping toward 4 weeks. | +2 Blog | M |
| 3 | Bump homepage lastmod in sitemap to today and reference the new /fractional-cmo offer above the fold. | +1 Crawl | S |
| 4 | Add visible phone number (08, 07 or 1300) on the homepage — currently only an email is surfaced. | +1 Entity | S |
| 5 | Surface Gold Coast suburb mentions (Helensvale, Coomera, Surfers Paradise) in homepage body copy. | +1 Entity | S |
| 6 | Add HowTo schema to at least 2 guide-style blog posts (zero-click, AEO checklist). | +1 Schema | M |
| 7 | Add 3 client case study pages with named clients (Alpha Ski Tomamu, VGP, Warner Pool Care). | +2 E-E-A-T | L |
| 8 | Cross-link /start → /fractional-cmo → /assessment so the new offer pages share authority. | +1 Blog/Structure | S |
| 9 | Add an "as featured in" / industry-mention strip on /about. | +1 E-E-A-T | M |
| 10 | Add visible Person byline rendering on each blog post (Person schema already there). | +0.5 E-E-A-T | S |
Summary
infinity1.com.au is still the best technical setup in the fleet — explicit AI-bot allows, AggregateRating + 4 Reviews, FAQPage on every page, BlogPosting on every post. The score is being held back by two things: blog volume (8 posts, none new in 3 weeks) and the new /fractional-cmo page shipping with only the global LocalBusiness/Organization schema. A short Service + FAQPage on /fractional-cmo and one new blog post would unlock +3.